Suspended Windowed Display at Optical Store


Sunsations is a high-end optical store located in the retail area below "Bay Street", the prestigious financial district of Toronto. In May 2000, we fixed the problem of wasted window space in this high traffic location. Using the ALU ® pole system we created a showcase layout to follow the contour of the store-front. The cases are simple in shape, and are suspended from the adjustable ALU ® poles.

As you can see, this enables Sunsations to highlight its latest product while minimizing visual obstructions to the store as a whole. While the showcases are almost invisible, the colored filters on the halogen spots force passers-by to take a second look.